Raiders is the official esports team of Bahçeşehir University.
Since the foundation of BAU Eports, the organization was always in a need of a team brand, and since the original org. had its brand driven from StarCraft universe, it was challenging for us to create an original label. After researching some names and assets, we’ve grouply decided that Raiders is the word that reflects Bahçeşehir’s youth, bold, serious and innovative take on college esports.
This branding included concept and logo design from scratch to create a visual system for an esports team both for digital (social media platform, advertising campaigns, web designs) and physical (merchandise, jerseys, flags, promotionals) needs.
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