Vivo Wellness Bar is a Juice Bar located in Cuernavaca, Mexico. The city is also known as “The City of Eternal Spring”. The Juice Bar offers a variety of products with natural and healthy ingredients. We aim to represent a fresh and playful branding with colorful and cheerful illustrations, all the while referencing the place where the brand was born. “Vivo” means “I live”, so we used the two “vs” to playfully convey a living and organic structure while the “o” invokes the products fruity and fresh ingredients.
Branding & Art Direction: Delia Albarrán
Illustrations: Mariela Mezquita
Photography: Delia Albarrán & Mariela Mezquita
Animations: Felipe Degetau
