Sofi is a cosmetic brand. A local family business successfully growing over a decade now. It is not a surprise that they decided to use design strategies to promote the brand instead of marketing.
I developed and designed a new experience design project which involves packaging design that communicates core brand values – Uniqueness, quality ingredients, sustainability and contemporary presence.
These values are communicated throughout diverse brand touch-points utilizing different senses. Touch sensations through fine materials, pleasant fragrances deriving from products inside the boxes, and sense of esthetics aroused by contemporary and minimalist design.
SOFI COSMETICS
AD & Packaging design: Milica Pantelić
Photography: Tatjana Zlatkovic
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