Sofi is a cosmetic brand. A local family business successfully growing over a decade now. It is not a surprise that they decided to use design strategies to promote the brand instead of marketing.

I developed and designed a new experience design project which involves packaging design that communicates core brand values – Uniqueness, quality ingredients, sustainability and contemporary presence.

These values are communicated throughout diverse brand touch-points utilizing different senses. Touch sensations through fine materials, pleasant fragrances deriving from products inside the boxes, and sense of esthetics aroused by contemporary and minimalist design.

SOFI COSMETICS

AD & Packaging design: Milica Pantelić

Photography: Tatjana Zlatkovic