In Venezuela life is worth the price of a bullet. Urban violence in Caracas, the capital city of Venezuela, is every year killing thousands of people. In Venezuela, stray bullets are a cause of many deaths, this makes Caracas the most dangerous capital in America. So, with amnesty international, we decided to do this print ad.
A sunny morning with a clear sky, projected this shade, which detonated the idea that on a beautiful day, a stray bullet can change everything.
Advertising agency: Concept McCann, Caracas, Venezuela
Creative VP: Alejandro Esteves
Creative Director: José Gabriel Nuñez
Art Director / Head of Art / Copywriter / Photographer: Luis Dos Santos
Creative VP: Alejandro Esteves
Creative Director: José Gabriel Nuñez
Art Director / Head of Art / Copywriter / Photographer: Luis Dos Santos
