Tothpal Tomi - Photography
Branding project (more like re-branding) for an experienced photographer.
Every year I choose a project, a business for a pro bono branding/rebranding cause. This time I've selected Tomi's business who is a well known and appreciated photographer.
The symbol is inspired by his initials T and T plus the focus grid found in every camera's viewfinder. A custom slab serif type created for the name, carefully shaped and kerned for a fluid and balanced aspect of the whole logo.