Genesis (Генезис) is a fertility clinic in Saint Petersburg, Russia, which provides a range of infertility treatments and services, including IVF, genetic testing, donor banks, gestational surrogacy, and cryopreservation. Genesis’ medical team utilizes advanced assisted reproduction technologies helping women achieve a successful pregnancy.

Ultrasound checkups are an essential part of the screening process both before and during pregnancy. The procedure is often anticipated by parents, as many consider the ultrasound as an opportunity to see their unborn child, and perhaps discover its sex.

The visual identity for Genesis is largely inspired by the aesthetics of ultrasound images, also known as sonograms. The achromatic color scheme emphasizes the clinic's high quality of service and professional care.