Levi's Pride
Retail Experience
2019
Retail Experience
2019
Client: Levi's
Agency: dotdotdash, Inc.
Agency: dotdotdash, Inc.
Personal Roles:
- Art Direction
- Retail Print Graphics
- Social Media Graphics
- Talent Curation
- Photo Wall Conception + Design (Flag Wall)
- Art Direction
- Retail Print Graphics
- Social Media Graphics
- Talent Curation
- Photo Wall Conception + Design (Flag Wall)
For Pride month, we partnered with Levi’s, a brand that celebrates individuality and self-expression. We infused new media moments into this year's experience across the top tier stores in 5 different cities, giving more opportunities to the LGBTQ+ audience to express themselves and connect with one another.
We believed in the Levi’s approach to Pride being authentic to audiences. From laying out grand rainbow runways to designing and fabricating custom social photo moments, we saw this as an opportunity to build an experience that brings people together, all while celebrating an effort to liberate love.
We believed in the Levi’s approach to Pride being authentic to audiences. From laying out grand rainbow runways to designing and fabricating custom social photo moments, we saw this as an opportunity to build an experience that brings people together, all while celebrating an effort to liberate love.
New York
San Francisco
Portland
Chicago
Denver
