Collaborative Campaign- The Creative Cloud
For this campaign we were tasked with creating advertising for a business to business product. My team and I chose to create a campaign for the Creative Cloud. Many people use the creative cloud however, they don't necessarily use all of the features of the creative cloud. We wanted to promote the full Creative Cloud business plan that offers all of the creative apps. In addition it also allows people to open and access files created using the Adobe programs on any device. This is very useful for teams that need to collaborate on a regular basis, the ads shown below will specifically highlight this feature positioning the Creative Cloud as something that helps you go above and beyond anywhere you are.
The imagery used throughout is associated with the clouds. People often associate creative ideas with clouds. Therefore I wanted to capture that by showing several of the apps in the clouds. All of these apps can be used to create ideas and then they can also be shared within the cloud to be accessed anywhere and collaborate with co-workers.
With the creative cloud all of your ideas can be held in the palm of your hand. You can access your ideas and work with other people to create ideas anywhere with the creative cloud.
Clouds are anywhere and everywhere at all times. The same is true for the Creative Cloud. This ad showcases that you can create from anywhere and that is made possible by the creative cloud.
This ad showcases the three most popular apps within the Adobe Suite. These ads would be placed in a bus shelter to showcase that you can use these apps anywhere including the bus stop. This ad could be used on multiple platforms as well to deliver the same message.
