As time passes, people started to neglect the seriousness of Corona virus and live their life normally, because they haven't experienced the loss of a relative or a close person. The concept in this campaign is to avoid family gatherings, friends gatherings, social events to keep social distancing and help stop the coronavirus breakout and flatten the curve, hence don't be just a memory, for your loved ones.

Creative direction: Medhat Elassi

Art direction: Ahmed Elassi

Graphic design: Medhat Elassi