This 30 second commercial was made to communicate how the Fiat 500 family - made of 500, 500C and 500L - breaks through standardization thanks to design and customization.
Text translation: "Stop. Set Your Way. Choose your colors. Choose your style. Choose your personalization. Choose. 500 family. Simply more different."
Project Parners:
Art Direction: Valentina Pensa
Copywriting: Alessandro Piras
Graphics: Teresa Patruno
