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A live brief through TAFE for a client wanting a memorable wine label that told the story of 'Rodger's Reward'. I went for a literal approach to… Read More
A live brief through TAFE for a client wanting a memorable wine label that told the story of 'Rodger's Reward'. I went for a literal approach to tell the story, and actually told the story because I felt the friends and family of the Rodger's deserved a little momento for all their efforts that went into making the wine happen. I decided to stray away from the conventional label and do something different; after all, the client was after something memorable to give to their consumers as a souvenir of sorts. The booklet told the story of Rodger’s Reward through typographic titles, typeset information and photos. Read Less
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------------------------------  RODGER'S REWARD  ------------------------------
 
A client came to Tafe and gave us a brief to create a label for her 'hobbyist wine'. There was a lot of heartache in setting the vineyard, but through hard work and perserverance the vineyard survived and thus 'Rodger's Reward' was created. 
------------------------------  RODGER'S FAMILY OF LABELS  ------------------------------
 
We then had to create a family of Rodger's wine. The problem with that was the fact that those wines do not exist. Thus, a fictional 'Rodger's Return' was born, followed by 'Rodger's Riches'.
------------------------------  ALTERNATIVE LABEL  ------------------------------