KAMTRANS — a company that provides construction equipment for rent. We had a simple task — to make a large, readable logo that will be applied to the equipment and design a minimum documentation package: business cards, envelope, letterhead.
We used the idea of a sand pit in the visual identity system. Cars leave traces under themselves, abstract forms of stones, gravel, sand.
Simple additional sign based on 3 ideas: tyres, bulldozer, "K" form.
We used Colorplan papers.
Technologies: silkscreen printing and hot foil stamping.
Envelope E65 with perforation:
Letterhead with simple digital printing:
Minimal documentation package: envelope, letterhead, business card:
Business cards has two options:
personal— two sides yellow Colorplan papers 2 x 270 gsm
with silkscreen printing and hot foil stamping on logotype;
common — one side black Colorplan paper 270 gsm
with silkscreen printing.
Design and art-direction: Alex Suvorov
Print production: Arina Volkova
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