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LIME
Germany
Lime is not just any scooter-sharing service. Backed by Google Ventures, Alphabet and Uber, it is the largest and one of the fastest growing companies in the world specializing in micromobility. And we can happily say that we are the lead agency for brand communication launching a campaign for German speaking Europe starting in Germany.
With a hyper-local approach to messaging – because each of these cities is formed by a collection of many different communities with distinct flavor and culture – We set out to make Lime stand out from the rest by tapping into the distinct cultural attributes of each community while connecting them at the same time. This helped create motifs that interact directly with their immediate environment, conveying a high degree of authenticity and sympathy.
Client: LIME
Agency: FOUNDRY Berlin
Production Company: MYGOSH
Agency: FOUNDRY Berlin
Production Company: MYGOSH
Director: Dylan Moore
Executive Producer: Lamar Hawkins
Edition: Gabriel Russo + Luis Villanova
Color Grading + Post: RUN ZËBRA RUN
Photographer: Dylan Moore
Graphic Design: Luis Villanova
Executive Producer: Lamar Hawkins
Edition: Gabriel Russo + Luis Villanova
Color Grading + Post: RUN ZËBRA RUN
Photographer: Dylan Moore
Graphic Design: Luis Villanova
