The Grandhôtel Orchestra Toblach brings together musicians from various important orchestras in Vienna, Prague, Budapest, Hamburg, Amsterdam, Ljubljana and New York, as well as talented music students from all over Europe. Under the direction of Philipp von Steinaecker, the newly founded orchestra plans to revive the music of Gustav Mahler on original Viennese instruments from around 1900.
We at Formbar were entrusted with the design of the corporate identity and logo. Our goal was to create a playful visual identity that picks up on elements of Viennese Art Nouveau while visually speaking a clear modern language.
In cooperation with the agency team blau Internet Manufaktur we created an innovative landing page that combines contemporary communication with Fin de Siècle atmosphere. We also present case studies for a poster campaign that picks up graphic elements of Art Nouveau.
