Femme & Hazel is a conceptual branding project focussing on eyewear for the conscious women. Their target audience are women who loves design, are fashion forward and not only want their eyewear to be beautiful, but also sustainable.
The goal of Femme & Hazel is simple: beautiful design and sustainable eyewear at an honest price. Their eyewear is designed, developed and manufactured by an in-house design team in the Netherlands. Each frame is strong, lightweight and long-lasting for a comfortable wear, made with a cotton acetate material.
I wanted a calm, natural and feminine look for the visual identity with a relaxed attitude. The visual identity consists of print, packaging and UI design. Experience the prototype website.
Try the prototype website for a better experience.
