IKEA - Buy With Your Time
IKEA superstores tend to be located far from city centers. So along with opening a second store in Dubai, we also gave families a bigger incentive to make trips to IKEA. We offered to convert the time they spent on the road into money, which they could use to buy IKEA products. How did it work? Customers just had to show the cashier their Google Maps Timeline, which records all their past trips. The time shown on the road to IKEA was converted into money. The rate of conversion was determined using average income levels in the UAE.
Find more about this campaign at:
Forbes - Adage - Fast Company - Engadget - INC. - Design Taxi - Shots - LatinSpots
AWARDS:
CANNES LIONS 2020-2021
GOLD - Direct
BRONZE - Direct
BRONZE - Mobile
SHORTLIST - Titanium
SHORTLIST - Creative Data
SHORTLIST - Mobile
SHORTLIST - Mobile
SHORTLIST - Brand Experience & Activation
SHORTLIST - Brand Experience & Activation
GOLD - Direct
BRONZE - Direct
BRONZE - Mobile
SHORTLIST - Titanium
SHORTLIST - Creative Data
SHORTLIST - Mobile
SHORTLIST - Mobile
SHORTLIST - Brand Experience & Activation
SHORTLIST - Brand Experience & Activation
D&AD 2021
WOOD Pencil - Media
CLIO 2020
SILVER - PR
SHORTLIST - Creative Use of Data
SHORTLIST - Innovation
WOOD Pencil - Media
CLIO 2020
SILVER - PR
SHORTLIST - Creative Use of Data
SHORTLIST - Innovation
LIA 2021
BRONZE - Digital
SILVER - Non-Traditional
BRONZE - Ambient & ActivationBRONZE - Digital
BRONZE - Non-Traditional
FINALIST - Ambient & Activation
FINALIST - Creative Use of Data
FINALIST - Digital
THE ONE SHOW 2021
SILVER - Creative Use of Data
BRONZE - Experiential & Immersive
MERIT - Digital Craft - 2021
MERIT - Experiential & Immersive
MERIT - Experiential & Immersive
MERIT - PR
SHORTLIST - Digital Craft
SHORTLIST - Mobile
SHORTLIST - Mobile
SHORTLIST - Mobile
SHORTLIST - PR
SILVER - Creative Use of Data
BRONZE - Experiential & Immersive
MERIT - Digital Craft - 2021
MERIT - Experiential & Immersive
MERIT - Experiential & Immersive
MERIT - PR
SHORTLIST - Digital Craft
SHORTLIST - Mobile
SHORTLIST - Mobile
SHORTLIST - Mobile
SHORTLIST - PR
NY FESTIVALS 2021
BRONZE - Creative Marketing Strategy
FINALIST - Avant-Garde/Innovative
FINALIST - Direct and Collateral
BRONZE - Creative Marketing Strategy
FINALIST - Avant-Garde/Innovative
FINALIST - Direct and Collateral
SHORTLIST - Outdoor
SHORTLIST - PRAME AWARDS
SILVER - DATA
SILVER - DATA
EPICA 2021
GOLD - Promotions & Incentives
GOLD - Promotions & Incentives
SILVER - Creative Use of Data
EFFIE MENA 2021
SHORTLIST - Household Supplies & Services
SHORTLIST - Household Supplies & Services
SHORTLIST - Marketing Innovation Solutions
DUBAI LYNX 2020
GOLD - Outdoor
GOLD - Creative Strategy
SILVER - Digital
SILVER - Direct
SILVER - PR
BRONZE - Brand Experience & Activation
BRONZE - Direct
BRONZE - Mobile
SHORTLIST - Brand Experience & Activation
SHORTLIST - Brand Experience & Activation
SHORTLIST - Digital
SHORTLIST - Digital
SHORTLIST - Direct
SHORTLIST - Mobile
GOLD - Outdoor
GOLD - Creative Strategy
SILVER - Digital
SILVER - Direct
SILVER - PR
BRONZE - Brand Experience & Activation
BRONZE - Direct
BRONZE - Mobile
SHORTLIST - Brand Experience & Activation
SHORTLIST - Brand Experience & Activation
SHORTLIST - Digital
SHORTLIST - Digital
SHORTLIST - Direct
SHORTLIST - Mobile
THE CAPLES 2021
GOLD - Mobile
GOLD - Innovation
GOLD - Creative Use of Data
GOLD - Radical New Strategy
GOLD - Mobile
GOLD - Innovation
GOLD - Creative Use of Data
GOLD - Radical New Strategy
AD FORUM PHNX 2021
GOLD - Transform a Brand
GOLD - Transform a Brand
THE LOERIES 2020
SILVER - Media
SHORTLIST - Digital
SHORTLIST - Digital
SHORTLIST - Out of Home
SHORTLIST - PR
SILVER - Media
SHORTLIST - Digital
SHORTLIST - Digital
SHORTLIST - Out of Home
SHORTLIST - PR
