The Daily Grind
-Corporate Identity-
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Background
The Daily Grind is a gourmet burger restaurant established in December 2008 as Kuala Lumpur’s very first gourmet burger restaurant dedicated to serving a range of crafted gourmet burgers. Their patties use the freshest ingredients, to complement their artisanal home-made sauces.
Target Audience
The primary target audience for this restaurant is young adults age 23 to the age of 50 who are in the upper
middle class.
Design Objective
1. They handmake their own burgers.
2. To let people know that it’s a fine dining gourmet restaurant.
Brand Objective
The Daily Grind is a gourmet burger restaurant that offers their customers a scrumptious fine dining experience that goes hand-in-hand with their fresh self grinding patties.
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Logo Rationale
This logo is made with the thought of showing The Daily Grind as a gourmet burger restaurant that offers their
customers a scrumptious fine dining experience that hand-makes their patties.Made from combining the shape of the burger with the handrawn cursive lines to accentuate that its a fine dining restaurant which provide scrumptious handmake burgers
customers a scrumptious fine dining experience that hand-makes their patties.Made from combining the shape of the burger with the handrawn cursive lines to accentuate that its a fine dining restaurant which provide scrumptious handmake burgers
Stationary Set
Invoice & Receipt
Order Forms
Menu
Environment Design
Exterior Design
Interior Design
Wall Signage
Decoration Poster
Clothing Design
Cashier/ Waiter
Chef
Packaging Design
-French Fries Box
-Burger Box
-Cup
Promotional
Website
