Finland reached its 100th independence day in 2017. The visual identity for the official celebration was designed by Kokoro & Moi, and featured a festive array of illustrated faces from all over the country. One small part of the festivities was "Karaoke Together", a nationwide call to sing popular Finnish songs at the same time, on the same night. I designed custom illustrations, posters, and ads for this event.
Example of existing Suomi 100 branding
