Breadshop is a craft bakery located in Honolulu, Hawai‘i. Owned and operated by Christopher Sy, an artisanal bread maker who bakes for a local audience, individual families and restaurants alike, that value the quality of fresh regional food.
Chris, owner of Breadshop, needed an identity system that showcased his unique product and could be reproduced in cost-effective ways. Budget was limited and due to the hand-crafted nature of the product, identity items such as business cards and packaging needed to be able to be reproduced in small quantities.
The concept is inspired by the idea of "terroir" which defines how the geography, geology, and climate of a certain place affects locally produced wine, coffee, tea, or bread. Based on this notion that bread is unique to its environment, the identity focuses on the unique texture of Breadshop's bread. The mark for this brand is a series of bread loaves broken in half to form a monogram, which also connotes the idea of fellowship through "breaking bread." The tagline "Established Daily" is a witty nod to the freshness and custom nature of the product.