The client is West Elm (Milwaukee), located in Milwaukee, WI. They are a furniture store that is focused on modern design, affordability and community. They sell sofas all the way to tables, bedding and even vases. They have stores in 85+ cities. West Elm's audience has an average age of 53 and highly educated. Their audience is also very highly educated. The message is, "There's a story behind everything we sell". There are four formats, full page, half page vertical, half page horizontal, and 1/3 page square.