Postrique Churreria
Postrique is a San Francisco Bay Area and Central Valley based catering and pop-up “bakery” inspired by Mexican panaderias and aims to share Mexican culture through a new generation of desserts. The name is a fusion of the Spanish word for dessert (postre) and the French word for Mexico (Mexique).
Postrique was incubated by the Instrucktional program in partnership with Google, inc. and in association with The Whole Cart, which currently operates as "Off the Grid for work"
As the art director and lead designer on this project, I was responsible for managing the design process from concept to completion, including the brand identity, illustrated brand assets, packaging design, truck wrap, signage and all supporting collateral pieces.
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BRANDING
ILLUSTRATION
DESIGN
PACKAGING
COLLATERAL DESIGN
SIGNAGE
TRUCK WRAP
BRANDING
ILLUSTRATION
DESIGN
PACKAGING
COLLATERAL DESIGN
SIGNAGE
TRUCK WRAP
