SYFY WIRE

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As the premier platform for all things scifi, horror, and fantasy, WIRE had outgrown its identity as an offshoot of SYFY Network. We were tasked with reinterpreting the SYFY Master Brand into a distinctive visual identity

for SYFY WIRE.

Check out the Sizzle:

SYFY WIRE asked us to create something that look like SYFY, but almost a 'crazy uncle' of the family.

Featuring their existing brand color 'Grellow', we created a graphics package that revolves around the idea of a “fan-made” aesthetic. The clash of the SYFY Wire sticker, the bands, and the comic-inspired graphic elements, sparks not only the excitement of what we say, but also the passion we share with the fans.

SYFY WIRE features a variaty franchise shows. We had so much fun designing, animating and toolkitting a bunch of them!

and... many more :)

We created a detailed guide book setting the rules for the rebrand, including a asset toolbox for easy drag and drop to recreate any additional brand materials.

Introducing the SYFY Wire Sticker.

Place it anywhere, anyhow you want. Loosen up. Have fun!

SYFY WIRE Bands are an important element to the SYFY Wire brand. It is the band that ties the community together. We use these bands to define who we are, or as a chance to highlight information. We also use them as textural elements to express our attitude and excitement.

This slightly desaturated color palette harkens to the aesthetic of vintage comic books, evoking a sense of nostalgia and authenticity within SYFY fans. This secondary palette serves as a complement to the SYFY grellow without competing with it, creating an ownable identity unique to SYFY Wire.

The bold typography evokes engagement and immediacy, the grain adds a layer of human touch, and the slightly desaturated palette evokes a sense of nostalgia and authenticity.

Base off of SYFY WIRE's current HERO font, we created a more impact version "SYFY ACTION HERO".

Image Treatments

3 levels of treatment: Mild, Medium, Spicy, for different application.

We also created a comprehensive rules of guide for the SYFY WIRE online presence, including header art, website mock up, Instagram and stories branding element.