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MILKME
Dimension
MILKME

MILKME has won Gold Award at Pentawards 2021​​​​​​​


The objective was to create naming, visual concept and unique packaging for brand new milk products. As for product packaging I got an inspiration from animals themselves i.e. several packages combined together in one module element resemble the shape of cow udder. As a result we got soft delicate shapes dictated and inspired by nature itself. 
I made a decision not to overload the visual concept by unnecessary details that could be avoided but rather stick to a less conventional approach by taking more moderate and minimal style as a basis. As for colours the choice fell on delicate flower colour palette and different shades were picked up for milk with different fat content.Due & thanks to selected colours the design looks not only stylish but very appealing and "tasty". Regarding package materials we consider to use only recycled plastic.


MILKME
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Ilya Volgin

MILKME

Concept design of milk packaging and visual language for new dairy products. All renders was made in Adobe Dimension. Adobe Illustrator for desig Read More
2.4k
27.8k
74
Published: