The old style consisted of the logo as seen above. The logo has two colors: an orange-y red and a teal. After meeting with one of the representatives from the board, it was clear they wanted to get rid of the teal color. The only thing that had to stay was the existence and visibility of the Q. They emphasized that red is their color, but there was a lot of room for own interpretation and color choice and decision for me. If possible, they wanted to show something to do with music in their logo. 

The feeling they wanted to advertise was coziness, a welcome feeling, fun and still professional.

I made a lot of sketches - not shown here, as they got lost in a move - and one of my favorites is shown above. I made three different versions/styles of that logo.

As they wanted a 'cozy, fun, playful' logo, I made the first one. The second one is more neutral, classic and professional. The third and final one is modern, classy and formal.

After showing them to the board, they were exited about the third logo, mainly the foot of the Q. I didn't expect they would go for that logo, as it's very traditional and classy - something they didn't really want at the beginning of this project.

The music note didn't really speak to them and came with the suggestion of putting an instrument in the logo. The left example logo shown below is what one of the members came up with.

So, I integrated that into the logo. That's what the middle one shown above is. They did like that better, but the instrument looked more like a hunting horn and not something they play at the orchestra. I asked for examples of other wind instruments and feedback on what to approve to make it not appear like a hunting horn. It needed more 'roundness', like a tuba. Secondly, it felt a bit 'out of balance', the past of the Q on the right side seemed too thin. That's where the third and logo shown on the right came in. The boldness of the tuba-like instrument on the left and the thicker, open look on the right side felt more even and balanced out. Playful, but still classy and modern. This was the result I was most happy about.

Unfortunately, the project came to an abrupt end. The board couldn't agree on the logo style. For me it was hard to understand what was going on, as I only had contact via mail and phone call. But, apparently, some members did like the first concepts rather than the last revisions. They could not agree on what to choose and to avoid endless and infinite changes and revisions they put a stop to the project. 

I never came round to color choice, typography and the other material they wanted. 

So, as this was to be my first ever portfolio piece, I continued on my own, so that I could still showcase something. I chose the color, typography and made business card mock-ups. 

The color choice wasn't too hard. They wanted to get rid of the teal and wanted some kind of red. This red is more on the pink/purple side and, in my opinion, screams fun and happiness and still shows professionality. The HAN University - where some of QHarmony's students are at - has a similar color. 

I made two - very different - mock-up versions. A light and airy one, and one very dark one. Just to show two very different aesthetics. The black one shows what the color looks like on black, the color they wear when playing a concert.

The main thing I learned from this first ever project, was to set clear boundaries for myself and the client, and possibly in the future, make a contract. Now, revisions after revisions and changes in visions became a thing, which can be very tiring for both parties. 

Also, communication is key. Working via email and phone call can be hard when working with a board of multiple people who also communicate via email. Talking to one representative is easier, but not always better. Getting clear feedback on what to change and see every opinion they had to offer would've been better, I think; to really get what they were going for.