Subaru Bringing You MORE THAN 100 SAFETY FEATURES
Brief
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Chinese New Year greetings advertisement for consumer to create awareness
about Subaru 100 Safety Features.
Concept
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To represent Chinese New Year by using Fu Lu Shou, known as the Gods of the three stars and the three qualities of Prosperity (Fu), Status (Lu), and Longevity (Shou) in Chinese religion. Also incorporating rat as the Chinese zodiac of the year 2020.
