Concept, design and art direction done as part of the Nike Basketball design team. The campaign for the latest release of Kevin Durant's signature shoe, the KD12, is all about the energy and innovation of the athlete. The visual direction is inspired by 90's sci-fi design and typography.
Creative Direction:
Kimou Meyer, Jason Stefko
Design:
Jay Giraldo, Luis Liwag
Animation:
ILOVEDUST
Kimou Meyer, Jason Stefko
Design:
Jay Giraldo, Luis Liwag
Animation:
ILOVEDUST
