My focus with this project was to create a store specifically for dogs, selling dog toys and dog accessories. More then 65% of American households have dogs and when people go out to stores for all pets, sometimes the buying option for dogs feels rather limited when compared to other pets. My idea was to create a place that has everything a dog could want or need. With the logo I wanted to encompass all the things that a dog loves making a collage that would create the shape of a dog.
With the brand of my business, I thought of a carrying case for dog food. Many large chain stores will sell store brand food, which is what I wanted to do. I stated working on the food packaging and then for a carrying case that could be bought as a bulk option with several other meal options for dogs instead of eating the same thing everyday.
