A Cerveza Victoria campaign concept bringing to light mythologies surrounding Dia de Muertos. In Mexico Gods of the afterlife differ depending on the region and culture, in mayan mythology Ah Puch is the god and King of the underworld, for Mexica Mythology it is Mictlantecuhtli who is the Lord of the underworld. In this proposal, a 6 part animated series, a different God would be explored in each episode. Itom Achai, Uhkumo, Tukakáme, Pitao Bezelao, Ah Puch and Mictlantecuhtli would be bought to life for Hueymiccahuitl - the feast of the dead, and celebrated through a limited edition series of Cerveza Victoria.
