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    An integrated advertising campaign celebrating Windsor whisky's recent Gold medal win for "Best in Class" from IWSC.
WINDSOR® Whisky Korea - IWSC Campaign
Creative Director

This was an integrated advertising campaign (BTL, Bus, Subway, Magazine, Mobile Site, Web) to promote and celebrate Windsor winning the coveted Gold Medal for "Best in Class" at the International Whisky & Spirits Competition (IWSC) - the alcohol industry version of winning an Academy Award or Oscar basically.  The CF featuring Korean celebrity, Byung-hun Lee, it tells the story of a man with the Midas Touch and ultimately how even his power is nothing compared to the quality of Windsor whisky. 
QR codes on all print materials (subway, bus, magazine) led to a mobile website.