• Add to Collection
  • About

    About

    Teamed up with Tamrac – the recognized global leader in camera bags, to develop a new product-driven B2B website. The goal was to create a websit… Read More
    Teamed up with Tamrac – the recognized global leader in camera bags, to develop a new product-driven B2B website. The goal was to create a website that not only showcased the product features of nearly 500 items but virally grew online traffic and ultimately increased product awareness. Furthermore, the website was built on a completely customized Wordpress CMS, giving the client control to update future content. My role as Creative Director was to oversee the creation and development of a highly interactive website that was unique to the brand and strategically optimized for search engines. Working on the project included everything from wireframes, to sitemap and user-flow architecture to product category IA. The brief for the design was product-focused and easy to navigate. The approach resulted in a noticeable improvement from the previous site, by creating a clen, user-friendly and pleasant browsing experience. Since the launch, the site has become a key touchpoint for the brand. Analytics show the site increased in repeat traffic and the ‘retailer locator’ became one of the site’s most widely used features - instantly connecting consumers with the product. Read Less
    Published: