Is this model circular? Facing the visual paradox of a geometric shape that denies itself with words, the consumer is invited to ask himself this question. This is not circular is a denunciation of the current economic model: an oil-soaked label to point out the danger of an unsustainable producing way.
It is used the international recycling symbol with only one arrow to indicate that the chain is almost always broken. Furthermore, the statement “this is not supposed to be here” refers to the content (a banana inside a film), the container (an object that will not decompose for decades) and to the label itself.
THIS IS A CRITICAL DESIGN PROJECT AND IS OPEN !!!
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Critical Design Project, Visual and Graphic Communication
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