Płomień 81 - Szkoła 81
The "URSYNÓW" neon was with me throughout my whole childhood. Everyone who lived in Ursynów (one of the biggest Warsaw districts, built between the 70s & 80s ) knows and connects with it. Los Angeles has the HOLLYWOOD sign and we have our URSYNÓW one . The band comes from this neighbourhood, so when thinking about the communication of their new album I wanted to use the classic neon form and build a creative idea around it. For years, this particular neon appeared in the band's clips, in photo sessions and on clothes. I decided to create a custom typeface based on its letters. Supported by strong colors and b&w photography, I created a strong graphic language that stands out from the rest of the polish music scene.
Creative Direction & Design: Jacek Walesiak
Photos: Michał Zachwieja
Fonts: URSYNÓW_001 by Jacek Walesiak, HK Grotesk by Hanken Design Co.
Project management: Starship
