LEAPMOTOR零跑汽车-品牌吉祥物IP整合设计

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零跑汽车成立于浙江杭州，推出的第一款智能纯电动汽车零跑S01公开亮相。车型全系配备有智能互联及以预防为核心的零跑ADAS系统，含自适应巡航、车道保持、车道偏离预警、疲劳驾驶预警、智能自动泊车等多项智能驾驶功能。

零跑IP设计需求总结

一：零跑通过IP系统向消费者传播科技智能

二：用户消费者用过IP系统感受零跑的人文关怀

IP需兼顾科技/智能的下的用户体验和人文关怀的品牌附加值

Zero-Run Auto was established in Hangzhou, Zhejiang, and the first smart pure electric car, the Zero-Run S01, was unveiled. All models are equipped with intelligent interconnection and prevention-oriented zero-speed ADAS systems, including multiple intelligent driving functions such as adaptive cruise, lane keeping, lane departure warning, fatigue driving warning, and intelligent automatic parking.

Summary of zero-run IP design requirements

One: Zero-Run to spread technological intelligence to consumers through IP system

Two: user consumers have used the IP system to feel the human care of zero-run

IP needs to take into account the user experience of technology / intelligence and the value-added brand of human care

项目时间：

2018年10月

Project Time:

October , 2019