GENERATIVE IDENTITY THESIS
Introduction
Generative design is a morphogenetic process that uses structured algorithms such as non-linear systems for unique, unrepeatable and infinitely reproducible results from an idea-code, as in nature. This thesis deals with the analysis and the studio of the generative design, exploring the concepts of the multiplicity in a different context between art (generative art), science ( generative nature and fractals) and literature (combinatorial literature).
GENERATIVE IDENTITY
In the second part, the evolution of the brand identity and some examples of recent generative identity are studied in deep. In the end, there is a case study of a generative logo of Noema, which is a magazine online founded by Pier Luigi Capucci. The concept of the logo, which is realized with Processing and based on generative graphics, is the relationship between order and chaos. Moreover, it is reported a poster exposed in MAR in Ravenna.
