The Brand.
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Dalu was born from the desire of an entrepreneurial mother to disconnect herself from the chaos of São Paulo, focusing on something that brought her enormous good: making cakes and sweets. Gradually, this hobby became more and more serious and the company began to provide services for the corporate sector and events, becoming its main source of income. It was there that the need arose to create a brand that would accompany its growth and show its delicate, elegant, modern and minimalist personality.
The symbol.
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From the beginning, we wanted to represent the brand with a slice of cake. After many tests, we decided to work with simple geometric shapes, aligning gestalt and symbology to make the symbol minimalist, sophisticated and familiar.
