Peñuela Guerrero Abogados is a law firm based on Bogotá, Colombia, focused on pension, contractual and social law. Their customers are mainly older population, so we need to create a brand that can be read by people with certain vision problems associated with aging.
During the 2020 CoViD-19 pandemic, the firm set a precedent of good manners publishing info about contractual law for independent employees helping them to stand for their rights.
Scope of work
Customer definition
Logo
Stationery
Type selection
Print advising
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Client: Peñuela Guerrero Abogados
Project: Branding / Customer settlement
Art direction | Graphic design | Strategy: David Espinosa
Colombia
2020
