Ashley is just a girl who loves to bake. At least, that’s how she describes herself. When talking about WHY she bakes and what she gets out of it for herself, we discovered it was really about making others happy. She’s simple and wanted all her materials to be easy to use. Because all her baking goods are done by hand, these Branding materials needed the same low-fi, crafty aesthetic that gave a sense of care without being too flashy.
Concept: “Crafting Happiness”
^ The Dream ^
