WakeUps is a line of foods and beverages for those 18 years or older, meant to promote positivity and provide a healthier way of getting energy. I designed a rigid can label, drink mix pouch, and a fruit gummy box to practice packaging design, printing and finishing processes, and brand continuity
The Process
All projects were created in Illustrator to specific dimensions. I used Illustrator to make fruit patterns, text, and other graphic elements besides the images of the actual food.
I collected images online and used Select and Mask to crop the images from their background in Photoshop. I used rulers to mark where the curve of the can was for the rigid can label.
I used nutrition label generators and UPC code generators to create more accurate and scannable labels. Once all of the elements were laid out, I created a dye-line cut layer on the fold-able box project in 100% Magenta. Then, I printed off all the projects on a Xerox printer, scored the projects that required scoring, and dye-cut the fold-able box project. I used glue and tape to assemble all of the projects.
