Client: Ogilvy Hong Kong, Ogilvy Shanghai Brand: Greenpeace Production: Ars Thanea
We can only change 2030 if we all demand a change in 2020.
That’s the main message that Greenpeace used in their latest campaign to encourage all of us, who care about the planet, to take action.
That’s the main message that Greenpeace used in their latest campaign to encourage all of us, who care about the planet, to take action.
We joined forces with our friends from Ogilvy Hong Kong & Shanghai and helped Greenpeace in creating a series of images depicting the devastating results of burning fossil fuels.
We were responsible for the retouch and making the top and bottom pictures look as authentic and real as possible to emphasize the message behind it. The aim was to draw attention to the topic of air pollution and make us aware that our actions have an enormous impact on the future.
#ClearAirNow
#ClearAirNow
Client: Greenpeace
Agency: Ogilvy Hong Kong, Ogilvy Shanghai
Senior Art Director: Lance Francisco
Art Buyer: Kelly Yang
Images: Getty Images
Agency: Ogilvy Hong Kong, Ogilvy Shanghai
Senior Art Director: Lance Francisco
Art Buyer: Kelly Yang
Images: Getty Images
Production: Ars Thanea
Producer: Karolina Sidorowicz
Executive Creative Director: Peter Jaworowski
Digital Artist: Maciej Mizer
Producer: Karolina Sidorowicz
Executive Creative Director: Peter Jaworowski
Digital Artist: Maciej Mizer
