Client: Ogilvy Hong Kong, Ogilvy Shanghai        Brand: Greenpeace          Production: Ars Thanea


We can only change 2030 if we all demand a change in 2020.
That’s the main message that Greenpeace used in their latest campaign to encourage all of us, who care about the planet, to take action.


We joined forces with our friends from Ogilvy Hong Kong & Shanghai and helped Greenpeace in creating a series of images depicting the devastating results of burning fossil fuels.





We were responsible for the retouch and making the top and bottom pictures look as authentic and real as possible to emphasize the message behind it. The aim was to draw attention to the topic of air pollution and make us aware that our actions have an enormous impact on the future.

#ClearAirNow



Client: Greenpeace

Agency: Ogilvy Hong Kong, Ogilvy Shanghai
Senior Art Director: Lance Francisco
Art Buyer: Kelly Yang
Images: Getty Images


Production: Ars Thanea
Producer: Karolina Sidorowicz
Executive Creative Director: Peter Jaworowski
Digital Artist: Maciej Mizer



Greenpeace — Clean Air Now
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Greenpeace — Clean Air Now

We can only change 2030 if we all demand a change in 2020. Series of images created for Greenpeace depicting the devastating results of burning f Read More
664
5.4k
24
Published: