Brand Proposition
Muchchad is a brand that caters to men’s grooming industry, primarily in the domain of cosmetics ranging from beard oils, lotions, beard wash to hemp oil for grooming your beard.
Muchchad, aims to give you the best experience with beard grooming and personal enhancement. Muchchad admires the ideology of individualism; a man, who is colourful in his aura still sincere to his responsibility; a man, who is a hipster still respects his culture; Muchchad is that every man, who grows.
Packaging Design Approach
The packaging approach is masculine and the color palette is subtle to cater to an individualistic look.
The different graphic shapes, pattern and color define special care programs that you can select intuitively.
Playful and energetic colours, bold typography combined into unique compositions give the packaging an edgy, masculine, and bold look. Overall the packaging design brings confidence, positive energy and also catches attention from other products.
