Photo-real renders more photo-real than photo-real: When Fox needed a partner to help them launch their 2021 product line, they turned to the TB&O team. We produced a couple hundred still images, video animations of select product, technical animation videos, and hero images–essentially everything they would need to ensure a successful COVID-19-induced on-line launch of exciting new technology.
#pistachio Fox designed some limited edition forks with wickedly-cool colors and graphics. Nailing the paint color and texture was a wee-bit challenging as was faithfully reproducing the metallic nature of the decals.
Revolve Fox wanted a quick way to show off all of the features of the new forks, so we came up with this dynamic revolve.
36 Off The Page The Fox video team needed a quick three second pen & ink of the new 2021 Fox 36 fork to materialize off the page. The ask was straightforward and fast to produce since the we had all of the new 2021 product already rendered.
Shockingly Difficult The new 2021 shocks presented some material finishes we'd never seen before. The challenge wasn't as much creating them accurately, but rather making the materials as efficient as possible because we had to render thousands of video and still frames.