Logo design for a hospitality business named after the twelve roman deities or 'Dii Consentes'.
The abstract mark made using twelve capital letters of the alphabet 'I' in serif font are in the form of roman architectural pillar / columns depicting the twelve roman deities. The design of these pillars are also the inspiration for the creation of serif fonts. The long name word mark has been designed with a visual break lowering the height of letter 'C' of 'Consentes' retaining the overall visual balance. The word 'hospitality' written in an elegant script font to distinguish from the primary name. The mixing of typefaces makes the design nuanced as well as provides clarity to the overall logo.
