A few months ago, we made a set of fonts for a social app，And made a set of main vision for it.
REMOVE 未来社交®️ is a social APP that provides a new relationship network for young people. Built on the geo-social concept of "city, landmark, young people". The founding team hopes to visually reflect the social calmness, revolution, restraint and 20% sense of technology in the future, and integrate the elements of Sumerian civilization. Because the future is a very far past.
We extracted "rock" as the main design concept, expressing what the founding team wanted "that looks classic, but there are super-sci-fi things that are inexplicable." In our view, rock is the medium connecting the past and the future. We live on the rocky surface. Below the rocks are traces of our past, and above the rocks are the future we are exploring.
In terms of font design, the inspiration comes from the strength and depth of Sumerian text carving, And tried to preserve the feeling when Sumerian text was carved on the stone（Restrained/calm）. The main visual poster expresses the connection of the past, present and future with a sense of hierarchy.