Giulia Sena's profile

Liz Claiborne x Giulia Sena

UPCYCLING WITH A DASH OF SOPHISTICATION
Womenswear Autumn/Winter Collection
This collection is designed in the mind of Liz Claiborne in honor of the Liz Claiborne Design for Impactful Futures Scholarship Award. In a mindset of sustainability, I built a 30 look collection from found clothing and upcycled each look in new and innovating ways. This 2D package not only includes customer profiling, inspiration and mood, a fabric story, illustrations, and technical flats, but also explores envisioned marketing tools and considers sustainable packaging of how the garments themselves would be handled to consumers.
Liz Claiborne x Giulia Sena
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Liz Claiborne x Giulia Sena

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