Muscle Milk - Motivate App

Motivate App

Description:

Let’s face it, smartphones have made us lazy. We play games, check sports scores, and shop by merely moving our thumbs a few inches. With that in mind, this digital campaign helps combat the inevitable laziness included in phone apps with… an app.

Motivate: The Full-Body App from Muscle Milk.

Motivate is a unique app that works your whole body. Like most apps, the user is able to play games with his or her friends, but these games use the competitive nature of Muscle Milk customers to get the user in shape by making them use their whole body in challenges or sporting events. On top of getting them moving, Motivate shows them their progress, helps educate them on protein recovery, and even gets them great deals on Muscle Milk products.

The Logistics:

Motivate uses the GPS on the user’s smartphone to track a variety of workouts and results. When it comes to exercise apps, GPS tracking is nothing new. There are plenty of apps for running, biking, etc, but they don’t combine the multi-sport spirit of the Muscle Milk consumer. Once the user finishes their workout, they can challenge their friends to beat their results on Social Media platforms, or to join them. To make the games even more competitive, friends can vote on who they think is going to win. Let’s go through some of the sports to better understand how it works.

Running/Biking

With the Motivate App, runners have three options when it comes to challenging a friend.

-Create Your Own Route:

Turn on GPS and track route

Send "challenge" to friend

Friend accepts challenge

Win a Muscle Milk discount

The winner of the routed map wins a discount on Muscle Milk products.

-Time Trials: If your friends and fellow workout partners are across state lines, or can’t get to the actual route path, the user can choose the Time Trial option. Still using the GPS, Motivate tracks their speed and distance. They can then post the challenge online.

Select "Time Trial" option.

Run or Bike

Send timed route to friend

Friend Accepts Challenge

After Run

Whoever runs the set distance in the fastest time wins the discount on the Muscle Milk product.

Hiking/Kayaking

So where to go when there are no roads? The same concept can be translated to outdoor activities such as hiking and kayaking. The GPS feature can still monitor your times and distances in order to create your challenges.

Hiking

Kayaking

Weightlifting:

Check in at gyms and receive discounts for the time spent at the gym. Get extra rewards for bringing friends to the gym. The more people that check in at the gym together, the more discounts the group can receive.

Check in

The app will realize when you are at the gym and when you are not. Once you leave the gym, the time stops.

Outdoor Team Sports

A big part of the Muscle Milk culture is being active and playing competitive sports. From college rugby to 16 Inch softball, have your team check-in at your field together to get group discounts on Muscle Milk products. Motivate will also tell the user about the sport that they play and how important it is to recover with protein afterwards.

Teammates individually check-in

If enough people check in, they will have a chance to win the discount.

Protein education

The app will also educate the team members on important protein facts.

The team can then win Muscle Milk discounts.

Not only is this a fun way to get active and win discounts on Muscle Milk Products, all this information gives the client a better understanding of where their target audience is and what they do. If they see that the same Rugby team checks in all the time at the same field, they can send a brand ambassador there to give free Muscle Milks out after the game. They can also get a better understanding where to advertise their product.

Out of Home

Receive code after workout