This is a copywriting exercise that I did in college, the task was to come up with a series of copy driven ads for a local instant noodle brand- Maggi.

 

My idea and concept was to give people the impression that maggi is so delicious, people would stay at the office just to enjoy it. The target audience that I went with was working adults, primarily working husbands. 

 

Poster 1 shows the husband calling the wife to tell her he has to stay back at the office.

 

Poster 2 shows the husband thinking to himself how much better the instant noodles taste compared to his wife's cooking.

 

Poster 3 shows the wife thinking to herself and wondering whether her husband has been cheating on her due to the number of times he had to stay late at the office.