Oat Milk
Package Design
This challenge was inspired from my constant binge watching of The Futur on Youtube, to redesign packaging that needs an uplift.
I watched The FuturYoungGuns take on the packaging challenge in the two weeks allotted timeframe and was impressed by Matthew elevate this challenge by redesigning packaging in a day. So I wanted to challenge myself to see what I could create in only 4 hours.
I went to Tescos for my weekly shop and noticed that the oat milk I buy was in a much need of an uplift and a redesign that would make it stand out from the competition. I wanted the packaging to be bold and colourful as a justification of the natural eco colour tones and plant images seen in the current packaging. I created a vibrant eye-catching geometric design inspired by the shape of the oat itself complimented by a lively handwritten playful font. I originally started with the oat milk design and with some time left over I created a pattern design for strawberry and chocolate oat milk flavouring.
