Brief
YDS which stands for Yasar Digital Services is an IT company aiming to provide individuals and business owners with the latest technology solutions to help them have a smarter life and boost their businesses.
The team behind YDS is powered by experienced leadership with more than 30 years of experience in the field and inspired by passionate youth.
Stylescapes
3 different stylescapes were created to help show different brand personas and identities.
Each stylescape has different moodboard and brand assets.
The first stylescape was chosen as it reflected what YDS wanted to introduce in the market and what makes it different from competition.
Icon Sketches
The icon needed to reflect the company's futuristic and creative identity.
Since YDS is based on the word 'YASAR', I decided to use the letter Y as a monogram.
I tried to use curves to reflect continuity and speed which are the basis of the future of the IT space in the world.
Final Icon
Typography
A Sans Serif font was used as it's very suitable for the company's digital services and it's also suitable for the company's modern identity.
Color Scheme
Based on the chosen stylescape and moodboard, bright colors and a dark color scheme will provide the company with its futuristic look and feel.
Patterns
Posters
Stationery
Devices
Website and Social Media
.الحمدلله حمداََ كثيراََ طيباََ مباركاََ فيه
Thank you for watching.
Mostafa Kamel (2020)
Thank you for watching.
Mostafa Kamel (2020)
